For the example I show here, I followed a 10 eyelet lacing pattern, and used the spaces on each side of a basic Solomon bar/Portuguese sinnet/cobra stitch bracelet as improvised 'eyelets'. I worked the orange 0.9mm cord, using a pair of small Perma-Lok lacing needles, to go over, under, and around an already tied olive drab paracord bracelet to make the design.
The book has a lot patterns to explore, not just to "pimp your kicks", but to play around with other possibilities...Ian's Shoelace Site has been in my blog's links list for a long time, and for many, tying shoelaces may have been their first introduction to knot work. ;)